Substack vs Medium: Choosing the Right Platform for Your Content

Jayden Carter

Substack vs Medium

Finding the best platform to display your work is essential in the realm of online content development. Substack and Medium are two prominent choices that frequently make headlines. Both platforms provide distinctive features and chances for writers to express their ideas, but they serve various purposes and have different needs. We’ll examine the main distinctions between Substack vs Medium in this article so you can decide which platform is ideal for you.


In order to support your work and reach the correct audience, a platform that supports content creators is crucial. Two well-known platforms that provide authors with various methods for reaching these objectives are Substack vs Medium. To assist you in deciding which platform best suits your content creation goals, we’ll go into detail about the capabilities and benefits of each in the sections that follow.

Understanding Substack

A platform called Substack is renowned for its simplicity and emphasis on newsletters. It gives authors a simple way to send their content right to readers’ email inboxes. Substack is a desirable option for individuals who wish to launch their own newsletters without having to deal with complicated technicalities due to its user-friendly design and simple setup.

Exploring Medium

On the other hand, Medium is a platform that places an emphasis on a variety of material. Writers can post articles, essays, and even short tales; it’s not simply restricted to newsletters. The sizeable and active user base of Medium can greatly increase the audience for your content, particularly when it is featured in one of its many topic-based publications.

Monetization Options

Both Substack and Medium offer monetization alternatives for you to earn money off of your work. Writers can create paid subscriptions on Substack so readers can access only that content. However, Medium has a Partner Program that allows authors to get paid based on how many people read their stories, including claps and reading time.

Audience Reach

Because of its established reputation and substantial user base, Medium has a greater built-in audience. This indicates that a larger audience may be able to access your material. Even while Substack is primarily focused on newsletter subscribers, it might take more work to first grow a sizable audience.

Customization and Branding

For writers who want a basic approach without getting bogged down in design considerations, Substack’s limited customization options may be advantageous. On the other hand, Medium enables authors to develop individualized articles, providing greater space for branding and uniqueness.

Editorial Control

Both platforms provide for editorial freedom, but Substack offers more independence. The distribution, layout, and content of writing are entirely in the hands of the author. While giving power, medium also has rules and requirements that material must follow.

Community Engagement

Medium promotes a sense of community among readers and writers by encouraging engagement through comments and applause. Although some writers use external venues for discussions, Substack’s emphasis on newsletters may limit direct interaction.

Content Discoverability

Readers can find new content that matches their interests thanks to the potent recommendation technology used by Medium. For content discovery, Substack relies more on already-paying subscribers and outside promotion.

Content Migration

If you decide to move platforms, take the simplicity of content migration into account. The process for exporting your subscribers’ list and material is simple using Substack. While Medium gives you the ability to import content from other platforms, it does not give you an easy way to export your own work to another site.

Choosing the Right Platform for You

Your tastes and content goals will ultimately determine whether you choose Substack vs Medium. Substack can be your best option if you want newsletters and a straightforward setup. Medium would be better suited if you want a greater variety of material and a bigger built-in readership.

Tips for Success

Consistency: Publish high-quality material frequently to keep your readers interested.

Engage: Engage your readers by responding to their remarks.

Diversify: To reach a wider audience, try out various content kinds.

Promote: To enhance visibility, share your material on social media and other websites.


Substack vs Medium stand out as two distinct platforms in the world of online publishing, each providing particular advantages. While Medium shines with its variety of content kinds and wider audience reach, Substack shines with its simplicity and newsletter-focused content. Take into account your content style, objectives, and desired level of engagement while selecting your choice. Remember that success involves commitment, regular work, and a thorough understanding of your target audience, regardless of the platform you select.


Can I use both Substack and Medium simultaneously?

Yes, a lot of authors produce content on both platforms at once to broaden their audience.

Do I need to pay to use Substack or Medium?

Both platforms allow for free access but charge a fee for access to their premium services.

Is it possible to migrate my Medium articles to Substack?

You can manually import your text, but you might need to make some formatting changes.

How do I build a subscriber base on Substack?

Promotion on social media platforms and consistent, worthwhile material might help draw users.

Can I monetize my content on Medium from day one?

Before you can begin making money with the Medium Partner Program, you must first engage in some activity.

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